The Marketing Framework by Poul K. Faarup
Ac….ica 2010 ISBN: 8776755061 194 pages PDF 37,9 MB
The Marketing Framework is Volume 1 of the seriesInternational Marketing and Sales. The book is in English and is aimed at international and Danish shortcycle students. It is specifically designed for marketingeconomists at first semester, but can easily be used in other courses. The book is written in easily understandable language and uses everyday examples and casestudies to introduce students to the theory.
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